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Nickelodeon’s Big Green Help Campaign Gets Interactive December 14, 2008

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Green Gaming

When it comes to promoting a higher eco-conscious standard of living, Nickelodeon and their kid-centered environmental movement The Big Green Help have long been ahead of the curve. Backed by an increasingly diverse slate of pro-social initiatives and community-based guidance groups, The Big Green Help has spent years raising kid-awareness of the state of the environment, emphasizing positive attitudes and energy conservation.

Next week, Nickelodeon is planning to launch another chapter of their environmentally friendly challenge by opening up an online game at the Big Help website (Nick.com/BigGreenHelp). Given the enormous popularity of online gaming both in the United States as well as abroad, the online multiplayer kids game seeks to use social media itself as a tool to help educate today’s youth about global environmental concerns.

Scheduled to go live on Sunday, December 14th, 2008, “Global Challenge” allows users to play as a famous Nicktoon character, such as SpongeBob or Timmy Turner, to work with others as a team to turn opponents of planet greening in the right direction. The downloadable computer game, upon completion, aims to keep its players in the right frame of mind as it navigates users to an online meter that requests an individual commitment to help contribute to the pro-social initiative.

“With about three quarters of the U.S. kid population actively gaming online, we think our Global Challenge game is a great way to connect them to the pro-social issues they care about, like the environment,” Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon Kids and Family Group, commented. “Our legacy of empowering kids has shown that they can lead the way in addressing positive change, and we hope this game can be the beginning of a kid-led environmental movement.”

Partnering with characters like Otis (Back at the Barnyard) or Aang (Avatar: the Last Airbender), users will work to defeat monsters like the Carbon Creeper, Waste Whirlwind or Guzzlor. Moving through nine game levels, kids will get tips about how to lower their carbon footprint. The multiplayer online green game will be available in more than 15 Nickelodeon markets, including: Italy, Germany, UK, Australia, New Zealand, Brazil, Denmark, Sweden, Portugal, Spain, Indonesia, Mexico, Philippines, and Argentina, with additional countries to follow.

Going digital this time around to help wasteful kids turn the corner, Nickelodeon and their Big Green Help program will also implement items such a widgets and other downloadable items into their year-round campaign.

on The Big Green Help: The Big Green Help is a multiplatform campaign that provides information and tools to help explain climate change to kids, and taps into Nickelodeon’s history of addressing important issues.

Its ‘Plan It for the Planet’ special in 1993 discussed the environment and how kids can affect positive change; The Big Help created a generation of 40 million kid volunteers; and its Let’s Just Play encouraged millions of kids to adopt healthier lifestyles.

on Nickelodeon: Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films.

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